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By hiring out the jobs you don't excel at, you free yourself to do what you're great at. When it comes to offensive marketing, it's vital companies find ways to differentiate themselves, learn and stay on top of things, and don't be afraid to try new things and fail because when you fail, you learn.Īnd when it comes to defensive strategies, Richie states it's important to hire help–even if they're non-revenue generating positions. Throughout the episode, Richie shares valuable insight on standing out in "this seas of sameness" and his number one offensive and defensive recommendations. Richie Burke, Founder and CEO of GoGeddit Marketing and Media (GGMM), joins us to discuss marketing strategies that will help set your business apart from the competition. Try it! You'll get an insight, and it's always better to gain insight that's been tested in the market.” – Joe Hamilton, Vortex Optics
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“If it's not a big risk, or a risk that's not irreversible go do it. Joe provided so much powerful insight about building a successful business around strong values and great advice about navigating said business that we split it into two parts. In this episode, part one of two, Joe covers the origin story of Vortex®, advice for those who work for a family business, and the calculated risks a business should take to stay relevant. Vortex® is a family-owned and operated business that is determined to change how business is done by putting customers at the center of everything they do. Joe Hamilton is the Chief Executive Officer at Vortex Optics, a manufacturer of optical equipment for hunting, wildlife watching, outdoor recreation, shooting sports, and law enforcement. You will be better for it, your people will be better for it, they'll thank you - and your organization will run a lot smoother.” – Joe Hamilton, Vortex Optics “Don't hire people & train your core values into them. If you haven’t heard part one, check it out to learn about the origin story of Vortex®, advice for those working for a family business, and the calculated risks businesses should take to stay relevant. Vortex Optics is a family-owned and operated business determined to change the status quo by putting customers at the center of everything they do.
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So tune in to learn how to make your customer the hero. In this episode, Joe covers the importance of the core values behind Vortex Optics, and how customer satisfaction is everything when it comes to managing a successful business.
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Joe Hamilton, Chief Executive Officer at Vortex Optics, joins us for part two of our conversation with him.
![ggmm domnal ggmm domnal](https://i0.wp.com/gretchencornwall.com/wp-content/uploads/2018/02/domme-g-2.jpg)
Hosted by Matt Cranney, Executive Vice President of M3 Elevate. “Move away from having a transactional relationship with your talent… You really need to tap into ‘what are the needs of the individual?’ and then ‘what are the needs of the company?’ and ‘how can you find the happy medium there?’” - Julie Unite, PhD, Ascend Talent Strategies Julie and Matt dive into what it means to find quality talent, including the changes to finding and retaining talent post-covid, the importance of culture, and ultimately how to find a good culture fit for your company. That's why we've invited Business Psychologist and Co-founder of Ascend Talent Strategies, Julie Unite, to discuss finding and retaining talent.Īscend Talent Strategies is an organization that helps businesses "harness the power of people," And in this episode, Julie shares just how to do that. But as many of us know, this is easier said than done. But it's more than that you must also sustain demands, be efficient, engage, and meet goals. Now more than ever, it's critical to find and retain quality talent.